Triple Point Digital
A digital agency focused on website design, development and support.
Services: WordPress, SEO, Web Design
Introduction:
After co-founding Triple Point Digital in 2025, we designed and built a website that reflected our approach to modern, bespoke digital solutions. The project focused on creating a strong visual identity, clear messaging, and a flexible foundation that could support the agency'ss services and future growth.
Services: WordPress, SEO, Web Design
Highlighted Features:
Below are some of the key features of the Triple Point Digital website. I designed and developed these elements to streamline workflows, clearly present services, and provide a smooth experience for visitors.
Distinct Visual Identity & Brand:
The site was designed to stand out from competitors through a darker colour palette and floating elements that add depth and movement, rather than relying on a traditional brochure-style layout. Subtle animated effects help create a modern, dynamic feel while keeping the experience lightweight and accessible.
The brand and visual identity are established immediately in the hero section, featuring a strong headline built around the agency's motto, alongside two large animated dots in the core brand colours.
Create, Code, Compete:
The agency's motto, Create, Code, Compete, influenced both the visual and structural decisions throughout the site — from the name Triple Point to the three-dot logo and the way services are presented. This helped reinforce the brand's philosophy in a simple, visual way.
The colour palette of green, pink, and gold was used consistently across the site to further support this identity and create visual cohesion.
Responsive & Performance Focused:
The website was built with mobile users in mind, using flexible layouts that adapt seamlessly across desktop and mobile devices. Images and animations were optimised to maintain fast load times and strong SEO fundamentals, while preserving a smooth and engaging user experience.
Intuitive Navigation & User Flow:
User journeys were carefully considered throughout the build. Calls to action were positioned to guide visitors naturally through the site, while the navigation included a floating Get in Touch button to make key actions easily accessible without interrupting the browsing experience.
Content Flexibility:
The site was developed using reusable content blocks, allowing pages to be updated quickly and consistently. This approach made it easy to manage case studies and blog content, enabling a strong focus on content quality without complex editing workflows.
Conclusion:
The Triple Point Digital website demonstrates a modern, performance-focused approach to web design and development, with a strong emphasis on brand identity, subtle animation, and clear user journeys. The project highlights how thoughtful design decisions and lightweight development can combine to create an engaging and effective digital experience.